See Think Do Care (STDC)

STDC model or otherwise “See Think Do Care” is one of the most used and best known models in marketing. The focus is on the customer and his interaction with the brand. According to the degree of interaction, the model recognizes four phases of the customer journey.

In essence, it is a kind of funnel through which the customer goes from the initial inspiration to the final purchase decision.

4 phases of See Think Do Care

Some consider the model outdated, but it still provides many entrepreneurs with a good picture of how customers behave and how to communicate with them at each stage of the purchase process.

“SEE” phase

This stage includes the widest group of potential customers, many of whom have heard very little about the brand. The goal of the SEE phase is to increase brand awareness and generate interest. At this stage, the customer is not yet considering a purchase, he is just getting to know the brand.

“THINK” phase

In this stage, there are customers who have already shown interest in the brand or product, but have not yet decided to buy. The goal is to provide them with more information and convince them of the value of the product.

“DO” phase

At this stage, customers are already ready to buy. The last step is to convince them to buy from you.

“CARE” phase

The Care phase focuses on customers who have already purchased once. The goal is to maintain their loyalty and encourage them to become repeat customers. Activities may include customer support services or loyalty programs.

The customer journey is becoming more and more complicated

With the increasing number of e-shops, social networks and growing online literacy of customers, the customer’s journey from first contact to purchase is becoming more complicated. That’s why we recommend an omnichannel approach to our clients at Dexfinity, with which we have long-term great results.

You can find a more detailed summary of the See Think Do Care (STDC) model in the video below:

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