If you’ve ever considered global expansion, you’ll be pleased to know that Google has developed a free target country market analysis tool for you. Market Finder by Google provides the strategic data you need to identify new markets, predict demand, and uncover opportunities to acquire new customers.
What is Google Market Finder?
Google Market Finder is a free service designed for companies interested in expanding abroad. It provides detailed information on the markets best suited for your product or service, along with helpful guides on how to enter new markets.
Market Finder also gives you a head start on your international marketing strategy. It helps you consider advertising solutions and emphasizes the importance of analytics and measurement. The internet has broken down international business barriers, bringing potential customers to your door with less risk and lower cost than ever before. Market Finder makes this process even easier.
3 Reasons to Try Google Market Finder
1. Identify the Most Advantageous Markets
Your last expansion was a success, but where to next? Which market should you enter next? Market Finder will show you which countries are right for you based on likely demand for your products or services, competition, and more. It will also provide useful consumer statistics for each market and an idea of how much your ads will cost to run. Thanks to advertising prices in your segment, you will get a more accurate picture of market saturation and the strength of your competition.
2. Plan Your Expansion Properly
Once you’ve selected a target market, Market Finder helps you plan your expansion strategy in detail. It offers guidance on how to localize ads, handle international payments, and arrange deliveries, ensuring a smooth transition into the new market.
3. Reach Local Customers
With Market Finder, you can identify the right languages to advertise in, the best devices to target, and other critical factors. Its data provides valuable insights for brainstorming effective ways to engage your target audience in the new market and generate interest in your product or service.
