LinkedIn Premium Company page is an enhanced version of a Company Page that offers advanced marketing and lead generation tools. In this article, you’ll learn everything you need to know about whether a LinkedIn Premium Company Page is worth it and what benefits LinkedIn Premium Company page offers.
What is LinkedIn Premium Company page?
LinkedIn Premium Company page is a paid version of a LinkedIn business profile that provides advanced features beyond the free page. Unlike a personal LinkedIn Premium account, LinkedIn Premium Company page is focused on the needs of businesses and marketing teams.
Key features of LinkedIn Premium Company page
1. Advanced visitor analytics
LinkedIn Premium Company page lets you see detailed visitor data:
- the names of companies that visited your site;
- industries and positions of visitors;
- detailed demographic data;
- traffic trends.
These LinkedIn Premium Company page analytics are useful for identifying potential customers and tracking interest in your business.
2. Automatic follower invitations
LinkedIn Premium Company page can automatically invite users who engage with your content. This feature helps:
- passively expand your follower base;
- increase the organic reach of content;
- build a community around your brand.
3. Custom CTA buttons
LinkedIn Premium Company page lets you add your own calls to action:
- “Contact us” buttons in the page header;
- custom links in posts;
- special CTAs in search results.
4. Highlighting references and certificates
A LinkedIn Premium Company page gives you the opportunity to more prominently present:
- client reviews and references;
- certificates and awards received;
- evidence of collaboration with significant partners;
- social proof of success.
5. AI assistant for content creation
LinkedIn Premium Company page includes tools to:
- generating ideas for posts;
- improving existing content;
- text optimization for better reach;
- content performance analysis.
When is LinkedIn Premium worth it for businesses?
It is worth investing if:
- LinkedIn is a key marketing channel for your business;
- You publish content regularly and want to expand your reach.
- you need detailed analytics to optimize your strategy;
- you have the budget and team to utilize all the features of LinkedIn Premium Company page;
- You already have an established presence on LinkedIn.
It may not be worth it if:
- You only use LinkedIn occasionally;
- you do not have the capacity to process leads;
- your page has few followers;
- Your budget is limited and you need a clear ROIROI is an abbreviation of the term return on investment. It is a financial metric which most companies use to track their profitability. ROI does not ... More from a LinkedIn Premium page for your business.
LinkedIn Premium Company page Pricing
LinkedIn Premium Company page is separate from your personal Premium account. Pricing for a LinkedIn Premium Company page may vary by region and company size. We recommend contacting LinkedIn directly for current pricing.
How to set up LinkedIn Premium Company page
- Create a free company website (if you don’t have one yet).
- Go to page settings.
- Select Premium upgrade options.
- Choose the appropriate LinkedIn Premium Company page plan based on your needs.
- Set up payment details and activate the service.
Alternatives to LinkedIn Premium Company page
If you are deciding between different options, also consider:
- LinkedIn Sales Navigator for B2B sales;
- LinkedIn Campaign Manager for advertising activities;
- a combination of a free site with paid advertising;
- third-party tools for LinkedIn marketing;
- LinkedIn Premium page for a company vs. individual Premium accounts.
Measuring LinkedIn Premium Company page Success
To evaluate the effectiveness of a LinkedIn Premium page for a company, follow these steps:
- growth in the number of followers per month;
- engagement rate on posts;
- number of leads generated through the site;
- conversions from LinkedIn visitors;
- ROI of investment in Premium features.
Is LinkedIn Premium worth it for businesses?
LinkedIn Premium Company page can be a great investment for companies that take LinkedIn marketing seriously. A LinkedIn Premium Business Page with advanced analytics, automation, and better branding options can significantly support your marketing goals.
We recommend starting with a trial period of LinkedIn Premium Company page and carefully evaluating the benefits for your specific situation. If LinkedIn is already generating customers or leads for you, a LinkedIn Premium for Business page will likely improve those results even further.
Need help optimizing LinkedIn Premium Company page? Contact us for a consultation tailored to your needs.
