Black Friday is one of the most important shopping opportunities of the year. Black Friday, as a symbol of consumerism, kicks off a sales frenzy for a few days in brick-and-mortar stores and e-shops.
Sales are beneficial for both parties, customers buy at better prices and stores sell more. During sales, shoppers save an average of 55% off the original price (worldwide).
How did Black Friday come about?
Black Friday officially falls on the Friday after Thanksgiving . The name originated in the United States and refers to the period of big discounts and bulk purchases, during which traffic collapses and odors often occurred.
The word association has spread throughout the world and today it is primarily a marketing campaign accompanied by numerous advertising campaigns. Black Friday usually continues with sales on Saturday, Sunday and Monday (Cyber Monday).
Black Friday is the beginning of the best sales
In recent years, the first ads for Black Friday sales appear as early as October. Both television and online advertising contribute to this trend. Black Friday starts the period of best sales, which lasts until Christmas.
