Social Network

A social network is an online platform that allows people to communicate with each other, share content and make new connections. A specific person on the given platform is represented by his personal profile, to which he adds a photo and other data such as age, place of residence or family relationship.

Based on previous and newly created contacts, the user adds other people (friends) to his network, with whom he exchanges messages, photos, videos, or calls.

Social network and ecommerce

At the same time, social networks provide companies and companies with space for presentation and communication with customers. Through various forms of content, they promote their brand and increase sales.

With the entry of companies into social networks came their monetization, and today, with organic reach, most brands have no chance to succeed. Hand in hand with social networks, influencer marketing appeared, which companies use as paid advertising with a trustworthy reference.

When were social networks created?

The first social networks (SixDegrees, Friendster) were created in the 1990s. Their intervention was not as massive as it is nowadays. They were primarily intended for groups with the same interests, who used them to exchange content and keep in touch with each other.

The first really successful network was MySpace.com. Later in 2004, Facebook was added, which was originally a school yearbook for university students.

The largest social network

We evaluate the size of social networks according to the number of active users (number of registered unique users). The metric is used by all social networks as a measure of their success, growth and engagement.

biggest-social-networks-2023
The largest social networks according to Statista.com as of January 2023. Data are in millions of users. Source: Statista.com

Data on all visitors

Without any debate, the biggest social network is Facebook. He adopted many principles from the now defunct SixDegrees social network, which had the misfortune of coming to the market early.

After 10 months of existence, Facebook gained more than a million registered people. Facebook is followed by YouTube, WhatsApp and Instagram in terms of size.

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