IGAP (International Growth Agency Program) is a prestigious Google initiative that supports selected agency clients in their international expansion through exclusive workshops, consultations, and shared know-how. The program also includes a series of Export Circle webinars , organized directly by Google in cooperation with selected partners.
These free, exclusive webinars are only available to clients of 18 top agencies around the world , and Dexfinity is one of them . If you’re a client of ours and spend at least $300,000 annually on Google marketing , you can sign up for the webinar. Topics include scaling internationally, CX optimization, payment solutions, and preparing for seasonal peaks.
All webinars are held online , in English , and each will include time for questions from participants. If you are interested in any of the webinars, register as soon as possible , as space is limited. The first webinar will take place on July 30, 2025.
🗓️ Overview of IGAP Q3 webinars
1. Expanding with ShopifyShopify is a cloud-based platform that allows individuals and businesses to create, manage and operate e-shops without the need for programming. More: How to Grow Globally with Google
đź“… July 30, 2025 | đź•“ 16:00 CET
For whom: Marketers, Shopify merchants, e-shop managers, UX/CX designers
About what:
- Expansion through Shopify Managed Markets
- Simplification: taxes, customs, transport
- Google & Shopify Synergy for Global Sales
You will be interested if:
You’re building a store on Shopify and want to expand efficiently.
Guests:
👉 Dex team and Google & Shopify experts
A webinar designed for Shopify enthusiasts and those who are building their business on this platform and want to expand into new markets. We will focus on practical strategies for entering foreign markets , especially through the Shopify Managed Markets feature.
2. Global growth across cultural differences: Hofstede’s dimensions in practice
📆 September 2, 2025 | 🕚 11:00 CET
For whom: Marketers, UX designers, content creators, localization teams
About what:
- Localization through Hofstede’s cultural dimensions
- Real-world examples for different markets
- Effectively adapting content for local audiences
You will be interested if:
You create content for multiple markets and want to increase its effectiveness.
Guests:
👉 Dex team and Google International Growth Team
You will learn how to adapt marketing and content to different cultures using Hofstede’s cultural dimensions. You will get specific advice on how to reach foreign consumers more effectively.
3. EU5 Peak Readiness: How to leverage logistics for profitable growth
📆 September 2, 2025 | 🕓 16:00 CET
For whom: Marketers, logistics managers, returns/UX specialists
About what:
- Logistics as a competitive advantage
- Strong post-purchase CX
- Benchmark of top eCommerce players in EU5
You will be interested if:
You operate in EU5 countries and are preparing for the season.
Guests:
👉 Dex team and Google + Industry Speakers (TBC)
How to succeed in a challenging macroeconomic environment during the peak season in the EU5 countries (France, Germany, Italy, Spain and the UK)? We will focus on logistics as a competitive advantage and on creating a strong post-purchase experience that will drive both loyalty and profitability.
4. Travel Peak Masterclass: How to prepare your travel business for the season with AI
đź“… September 3, 2025 | đź•š 11:00 CET
For whom: Marketers in the travel sector, UX, customer support
About what:
- Preparing the website for the top
- Frictionless booking + AI optimization
- Efficient customer journey
You will be interested if:
You work in the tourism industry and are preparing for the season.
Guests:
👉 Dex team and Google Travel Growth Team
5. 3D Secure in Travel: Reduce Payment Declines and Increase Revenue
đź“… September 9, 2025 | đź•š 11:00 CET
For whom: Marketers, payment/security specialists, technical teams
About what:
- Payment authentication optimization
- Reducing false declines
- Personalized performance report
You will be interested if:
You’re losing revenue due to declined payments.
Guests:
👉 Dex team and Arcot (payment authentication experts)
You’ll get practical tips on how to optimize payment verification for higher transaction approvals and increased revenue. Participants will also receive an individual performance report with improvement recommendations .
6. AI-powered CX: How to increase revenue, CLTV, and profitability
đź“… September 9, 2025 | đź•’ 15:00 CET
For whom: Marketers, ecommerce, UX, CX, and customer support
About what:
- AI predictions, segmentation and retention
- Increasing profitability with smart CX
- Automation and efficient resource allocation
You will be interested if:
You want every customer contact to generate growth.
Guests:
👉 Dex team and Churney – Google’s AI CX partner
→ churney.io
Discover how predictive analytics and personalized customer experiences can directly impact revenue, increase CLTV , and improve overall profitability. You’ll learn strategies to turn every customer contact into an opportunity for growth.
7. Subscription payments: Reduce churn and scale efficiently
đź“… September 10, 2025 | đź•› 12:00 CET
Who: Marketers, UX/ecommerce teams, subscription models
About what:
- Recurring payments optimization
- Preventing failed transactions
- Benchmark of the best subscription strategies
You will be interested if:
You need to stabilize cash flow in your subscription business.
Guests:
👉 Dex team and Google International Growth Team
Learn how optimized payment processes can stabilize your subscriber base , increase performance, and simplify scaling. You’ll learn how to leverage payments innovation as a competitive advantage that drives loyalty and protects your margins.
8. US Retail Peak Masterclass: How to Succeed in the US Market During the Peak
đź“… September 25, 2025 | đź•š 11:00 CET
For whom: Marketers, UX, logistics, ecommerce, returns teams
About what:
- CX, localization, logistics and payments for the US market
- Optimization of the purchase journey and post-purchase
- Benchmark with the best players in the US
You will be interested if:
Are you planning growth or expansion in the US during Q4?
Guests:
👉 Dex team and Google US Retail Experts
Are you interested in any of the webinars and would you like to attend them? Register as soon as possible , the number of places is limited.
