AI-Driven Creative Roadshow by Dexfinity

Who should attend?

• E-commerce business owners & marketing directors
• Creative and brand managers, CMOs
• Performance marketers who know that “creativity” drives over half of marketing success today

Focus Industries

• E-commerce
• Book market
• Board and card games

Workshop Agenda

8:30 – 9:00 | Registration & Welcome Breakfast
Informal networking over coffee as we kick off the day.

9:00 – 9:15 | Workshop Opening
🎤 Matej Aštary — Partner at Dexfinity & CZ Country Manager

• Why AI in creativity isn’t the future—it’s the now
• Showcasing outputs and cutting-edge tech
• Latest wins and challenges of AI in marketing
• Overview of the day’s program and goals

9:15 – 9:35 | AI & Creativity: Transforming Ad Production
🎤 Vladan Fejlek — Art Director & Head of AI-Creative, Dexfinity

• How AI is reshaping visual and video content creation
• AI avatars and digital actors: hype or here to stay?
• Hands-on demos: from concept to final AI-driven output

9:40 – 10:05 | AI in YouTube Ads: Supercharged Video Creativity (TBD – Google)
🎤 Lucie Začalová / Full funnel specialist, Google CZ

• Boosting video performance and scalability with AI
• AI-generated videos vs. traditional production: a deep dive
• Case studies and performance data

10:05 – 10:30 | Coffee Break & Networking

10:30 – 10:50 | AI Creativity in Action: Real E-commerce Use Cases
🎤 Michal Lichner — Head of Sales, Dexfinity

• Concrete examples of AI-powered creative in online sales
• Impact on results, numbers, and ROI
• How AI creativity directly drives revenue

10:50 – 11:20 | Interactive Workshop: From Illustration to Video Using AI
🎤 Adriana Černáčková — Illustrator & AI-Creative Specialist

• Turning static illustrations into dynamic visuals and animations
• Step-by-step walkthrough of AI tools in action
• Live demo transforming images into motion content

11:20 – 12:00 | Networking & Farewell
Open floor for discussions, consultations, and exchanging contacts.

Why attend?

✔️ Gain exclusive AI creativity insights from brands like Panta Rhei, Golem, Northfinder
✔️ Watch a live step-by-step demo of AI-powered video creation from illustrations
✔️ Discover how AI-driven campaigns deliver measurable ROI
✔️ Connect with marketing decision-makers shaping the future of creativity
✔️ Leave with actionable ideas and tips to boost your own visuals and video ads

🔒 Invitation-only event | Limited seats available to 30

📝 Registration

Please confirm your attendance by replying to this invitation.