E-commerce owners, marketing directors, creative and brand managers, CMOs, or performance marketers who know that creativity today accounts for more than half of marketing success.

🧠 Workshop Program (8:30 AM – 11:00 AM)

8:30–9:00 | Registration & Welcome Coffee ☕
• Welcome and informal networking

9:00–9:15 | Workshop Opening
🎤 Matej Aštary – Partner Dexfinity & Head of Creative
• Campaign showcase for Northfinder – AI creativity for a new product line
• Linking AI creativity with business results

9:15–9:30 | Modular Approach to AI Video Production
🎤 Vladan Fejlek – Art Director & Head of AI-Creative
• How to streamline video production with a modular approach
• Combining AI scenes, actors, and visual elements
• Practical case studies from real projects

9:30–10:00 | ✨ Interactive Workshop: From Illustration to Video with AI – New Possibilities and Challenges of AI Models
🎤 Adriana Černáčková – Illustrator & AI-Creative Specialist
• Comparing AI model capabilities over the past months
• Demonstrations with models like Veo 3 and new visual generators
• How new models shorten production time and expand creative options
• Live demo – transforming a static image into video using the latest technologies

10:00–10:15 | Preparing for the E-commerce Season: AI as a Performance Accelerator
🎤 Ondrej Lipták – Performance & E-commerce Strategy Specialist
• Strategic budget planning and tROAS goal setting
• Demand generation before peak season – Demand Gen and YouTube
• AI strategies for Search and Performance Max
• Preparing for Cyber Week – timing, creative testing, and preventing ad fatigue

10:15–10:30 | Preparing for the E-commerce Season
🎤 Lucie Začalová – Strategic Agency Partnership Manager @Google

10:30–11:00 | Networking & Coffee ☕
• Informal conversations and opportunity to consult with speakers

Why attend?

Q4 is the strongest period of the year for e-commerce. Competition is fierce for customer attention, and traditional approaches are no longer enough. AI creativity can differentiate your brand, speed up production, and, thanks to personalization, deliver higher ROI.

🔒 Capacity limited to 30 participants.

📝 Registration