TonerPartner

Today, up to 70% of all consumers make at least one purchase per year from a foreign eshop. This is a huge opportunity, but some companies are still failing to meet all the demands of the new market. 

To be successful, companies must deal with the new challenges that expansion brings – the variety (diversification) of languages, logistics, communication, payment methods and also understanding the legislation of each market. 

Starting Point

Expansion into Poland and Hungary

TonerPartner has decided to expand its business from the Czech Republic and Slovakia to Poland and Hungary. They were concerned that this decision would fundamentally complicate their marketing to the extent that their profits would suffer. 

So, they approached us with a request to work together to create a plan that included expansion and performance targets.

Our solution

The client had operated in two countries before working with Dexfinity. The countries have their languages and payment currencies. The ecommerce offered thousands of products and was struggling with over 60 campaigns. 

Keywords and ads were increasing exponentially until they were time-consuming and inefficient to manage.This trend would only escalate if the company decided to enter other markets. Therefore, even before the actual expansion, finding a more efficient campaign structure became a top priority.