YouTube advertising that drives traffic to your site, not just views
YouTube is a video platform and a search engine at once. We build campaigns so people land on your site and buy. In the markets where you actually sell, measured all the way to the order.
The place where you create demand, not just collect it
In search you wait until someone looks for you. On YouTube you reach people before they start looking, and you show the product in motion. That is why it suits brands that want to grow faster than their category.
Video convinces faster than text
A product in motion explains in fifteen seconds what a description cannot do on a whole page. With a pricier or lesser known product, that decides the sale.
Demand Gen covers more placements at once
One campaign delivers your video on YouTube, in Shorts, in Discover and in Gmail. Google looks for people similar to your customers.
Video audiences keep working for you
Anyone who watched or clicked is a warmer contact than a cold audience. You can reach the same person again in Search and in remarketing.
From script to revenue, end to end
We build YouTube campaigns from scratch or take over what you already run. We handle creative, campaign structure and measurement, so you see the real contribution to orders.
Demand Gen campaigns
Campaigns across YouTube, Shorts, Discover and Gmail from one place. The goal is action on the site, not a reach number.
InStream, InFeed and Shorts
Every format has a different price and a different behaviour. We split them into separate campaigns so one does not eat the budget of another.
Creative built for the format
Six second bumpers, skippable InStream and vertical Shorts. One video for everything is not enough, a repurposed TV spot even less so.
Measurement down to the order
Site conversions through Google Ads and GA4, including the effect of video on a later purchase. You know what each format delivered.
Remarketing and audiences
People who watched the video, viewed a product or abandoned a cart. Video brings them back cheaper than a new audience.
E-shop and feed integration
We connect your catalogue to Shopify, WooCommerce or a custom build, so the ad leads straight to the specific product.
How we run YouTube so it drives your site
- We control market and language at ad group level. A Demand Gen campaign created through the API has no country restriction and spends worldwide. On our own account that cost us €363 in Iraq and Bangladesh before we caught it. Today an automated preflight and a daily report check it before every launch.
- The destination has to match where we measure the conversion. If the ad leads to a YouTube channel while the conversion is measured on the site, the campaign has no way to learn. Those two exclude each other, so we align them at the start.
- We never mix formats in one campaign. When InStream, InFeed and Shorts compete for one budget, the cheapest one takes almost all of it and the rest starve. We saw it on our own campaign, so we split them.
- We decide on data, not on gut feel. We do not judge a campaign until it has spent 1.5 to 2 times the target CPA. We track orders on the site, not view counts.
When the product is worth showing, not just describing
New products and solutions to demonstrate
If the customer first has to understand what the product is for, video does it faster than any text or banner.
Brands that want to create demand
You hit a ceiling in search because demand is finite. YouTube brings you people who are not looking for you yet.
Higher price and more visits before buying
A pricier product is bought over several visits. Video builds trust and remarketing closes the purchase later.
What people ask us most
Make YouTube drive traffic to your site
We will look at your product, your markets and your current campaigns, and tell you whether YouTube makes sense for you and what the first month would look like. The first consultation is free.
