Sklik and Seznam.cz

Sklik advertising, cover the entire Czech search market

Seznam.cz still holds a large share of Czech search, especially among older, loyal users. If you sell into the Czech market on Google only, you leave part of it on the table.

Enter the Czech market What we do

Sklik searchZboží.cz feedSeznam network retargetingComplement to Google

✓

Verified partnerSeznam.cz agency partner

since 2009

of e-commerce experience

since 2014

building Dexfinity

Premier

Google Partner, 10 years running

34+

markets we grow in

Why Sklik

The part of the Czech market Google will not cover

Seznam.cz is the Czech search engine with a loyal user base, mainly among older audiences. Sklik is its ad system. If you sell into the Czech Republic on Google only, you miss the customers who search on Seznam.

Seznam holds a real share

Older, loyal Czech audiences in particular use Seznam. You simply will not reach them on Google.

Zboží.cz with buying intent

Zboží.cz is the Czech price comparison engine connected to Sklik. People come there to buy, not to browse.

Lower competition than Google

Sklik usually has fewer advertisers, so the click is cheaper and the space less crowded.

Who this is key for. If the Czech Republic is an important market, Sklik is not an optional add-on, it is the other half of Czech search. Combined with Google it covers the whole market.

What we do

Sklik set up for the Czech market and revenue

We launch Sklik as part of your Czech market coverage. Search, Zboží.cz, retargeting and measurement, so you see the real impact.

Search campaigns in Sklik

Text campaigns for buying intent in Seznam search, with their own negatives and bids.

Zboží.cz feed

A product feed into Zboží.cz and its management, so Czech buyers with intent see your products.

Seznam network retargeting

We re-engage visitors across the Seznam content network.

Combination with Google Ads

We set up Sklik as a complement, not a replacement. Together they cover all of Czech search.

Local copy and language

Czech text that sounds natural, not forced translation from another language.

Tracking and measurement

We measure conversions and revenue the same way as on Google, so you see the real impact.

Sklik in practice

How we set Sklik up for the Czech market

Broad match works here. Unlike Google, we are not afraid of broad match on Sklik, the system keeps relevance more strictly.
We cut the waste. We turn off tablets, smart TVs and the partner search network, where conversions do not come from.
Maximum ad real estate. Extensions and sitelinks enlarge the ad and push out the competition.
Local targeting for CZ. We exclude regions with no orders and, for services, target a radius around the branch.

Who it fits

When the Czech Republic is your market

E-shop into CZ

You sell to Czechs

You want to cover all of Czech search, not just Google. Sklik delivers the other half of the market.

Older audience

Loyal Seznam users

Your customer belongs to the loyal Seznam base. That is where you reach them, not on Google.

Comparison shoppers

Price sensitive purchase

Zboží.cz brings buyers who compare and are ready to purchase.

FAQ

What you ask most

Does Sklik make sense when we have Google Ads+

Yes. Sklik is not a replacement for Google, it is a complement. It covers the part of the Czech market that searches on Seznam. Together they cover all of Czech search.

What is Zboží.cz+

Zboží.cz is the Czech price comparison engine connected to Sklik. It works much like Heureka and brings buyers with intent straight to your products.

We only sell abroad, is Sklik worth it+

Its home is the Czech market. If you plan to expand into the Czech Republic, Sklik is the first step to cover the whole market alongside Google.

Cover the entire Czech search market

We will tell you how much of the Czech market you miss on Google alone and what Sklik adds. The first consultation is free.

Book a consultation See all of PPC