Pinterest ads, catch the purchase at the inspiration stage
People come to Pinterest to plan a purchase and look for inspiration. They arrive with an open wallet and an open mind. For a visual product it is the ideal place.
A visual search engine and planner, not endless scroll
Pinterest is not a social network for killing time. It is a visual search engine and planner. People arrive with clear intent, in so-called plan-to-buy mode. They look for inspiration for a project, a purchase or an event, and they are ready to buy. For a visual product that is doubly true.
They come to buy, not to pass time
A Pinterest user is planning a purchase, a renovation, a wedding or a wardrobe. Ads there do not interrupt, they help decide.
A pin lives for months, not hours
Unlike a story that disappears in a day, a good pin drives visits and purchases long after it is posted.
Strong for visual products
Home, fashion, decor, beauty, DIY. If the product can be shown beautifully, Pinterest gives it a buying audience.
Pinterest set up for sales, not just reach
We build Pinterest from the catalog to measurement. Creative, campaigns and tracking, so performance is measured on revenue, not saves.
Catalog and shopping pins
We connect your product feed to Pinterest, so products show as shoppable pins with a price.
Sales campaigns
We set campaigns for purchases and site visits, not just reach. The goal is an order.
Pinterest creative
Vertical visuals and idea pins that fit the platform format and catch the eye while browsing.
Intent targeting
A mix of interests, keywords and lookalikes, so the ad reaches someone who is planning to buy right now.
Retargeting
We re-engage those who saved or viewed a product and bring them to the purchase.
Tracking and feed
Pinterest tag and conversions connected to your e-shop, so performance is measured on revenue.
When your product is visual
Furniture, decor, garden
Furnishing, renovations, garden and everything around the home. Pinterest's strongest vertical.
Style, jewelry, shoes
Clothing, shoes, jewelry and accessories. The audience builds a look and buys what catches the eye.
Weddings, parties, holidays
Weddings, birthdays, baby showers, Christmas. Long planning means a long selling window, from decor to gifts.
Cosmetics, sport, outdoor
Beauty, wellness, fitness and outdoor. Visual, inspiration-led buying made for Pinterest.
Appliances, recipes, organizing
Kitchen, cooking, cleaning and home organization. Practical and inspirational content both sell.
A hidden growth gem
Pet humanization drives a premium segment. Barkitecture, designer beds, holistic nutrition. Growing fast, barely used.
What you ask most
Catch the purchase at the inspiration stage
We will tell you whether Pinterest makes sense for your product and what the first month would look like. The first consultation is free.
