Dex Grader · free Google Ads audit

Google Ads Audit (Dex Grader)

Your account is probably wasting 34 % of its budget. We find where, across 27 signals, with the euro impact of every finding. Free, within 24 hours.

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Google Premier Partner Google Premier Partner · 12 years running
Your account gets one of these grades
A+Excellent
AStrong
BGood
CAverage
DWeak
FCritical
27audited signals
A+ to Fgrade scale
24hreport delivery time
12years in a row as Google Premier Partner
What does inaction cost?

Calculate your loss before the audit

The average Google Ads account wastes 28 to 35 percent of its budget on irrelevant clicks, wrong bidding and missing products in the feed. For most accounts that is tens of thousands of euros a year.

€500 €5 000 €50 000
10 % 31 % 45 %
Estimated monthly loss
Yearly: €18 600
€1 550
How it works

Three steps. No surprises.

No access. No contract. Just the name of your Google Ads account.

01

Fill in the form

Company name, work email and the name of your Google Ads account. Nothing else.

02

We run the analysis

Our team applies the 27-signal Dex Grader framework to your account. It takes up to 24 hours.

03

You get the report

An interactive HTML report with a grade, findings and the euro impact of each one. No vague recommendations.

27 signals

What Dex Grader checks

Selected key signals from the 27-point analysis.

Critical

Budget limits

Campaigns that stop before the day ends. High ROAS masks low market coverage.

Typical impact: €20,000 to €80,000/mo in lost orders
Critical

Impression Share

Where competitors outbid you in the auction. With specific domain names, not just percentages.

Benchmark: IS below 20 % = systemic problem
Critical

Disapproved assets

Products and ads removed from auctions. Every disapproved product is an instant loss of coverage.

Common: 10 to 40 % of products with no impressions
Medium

Bidding strategies

Campaigns in learning mode, wrong target ROAS/CPA, conflicts between bidding goals.

Medium

Feed quality

Errors in the Merchant Center feed that silently remove products from Shopping campaigns.

Medium

Search term coverage

Which terms convert and where budget leaves without conversions. With specific search terms.

Opportunity

Scale opportunities

Where you have room to grow and how much it can bring while keeping current ROAS.

Positive

Performance baseline

What you do well. Where your account is strong and stands on a solid base.

A real report preview

This is what your Dex Grader report looks like

Every finding has a name, a euro impact and a specific action. No “we recommend considering”.

dex-grader.dexfinity.com/report/vas-eshop-2026
C 64/100

Your e-shop · Google Ads audit

April 2026 · 3 critical findings · 2 opportunities

Estimated monthly loss: €18,600

8 campaigns at budget limit with ROAS 19x to 38x Campaigns stop before the day ends. Raising budget by 25 % = +€46k/mo in orders.
Critical
Impression Share 8.3% · heureka.sk outbids you Your main competitor has IS 12.4 %. They systematically win auctions in your category.
Critical
95 % of products have a disapproved asset The logo is missing in the correct resolution. Ads run without a brand element.
Critical
3 campaigns in learning mode for more than 14 days Not enough conversions to stabilise Smart bidding.
Medium
Brand campaign: ROAS 506x at €0.23 CPA An exceptional result. Brand protection works and generates revenue.
Positive
Free audit

Find out where you stand.

Fill in the form. Within 24 hours you get a link to your personal Dex Grader report.

No access to your campaigns
Result within 24 hours
No commitment, no contract
Interactive HTML report for free
Google Premier Partner
Google Premier Partner 12 years in a row
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