Web analytics and reporting for e-shops
Your campaigns are blind without the right data. We set up measurement that shows real revenue. And reports you see live, not once a month in a PDF.
Most e-shops measure wrong and never notice
When measurement is off, every decision stands on sand. Google Ads optimises toward wrong numbers and you spend on campaigns that only look good.
Duplicate and leaky tracking
GA4 deployed twice, unfiltered internal traffic, missing e-commerce events. Report numbers never match the till.
iOS and blockers eat your data
Since iOS 14.5 and with blockers on the rise, standard tracking loses 20 to 40% of conversions. Your campaigns then optimise blind.
Reports nobody reads
Monthly PDFs full of sessions and bounces. No revenue by channel, no live view, no decision that comes out of it.
Measurement that shows revenue
We build a complete data foundation. From clean GA4 through server-side tracking to a link with your ad platforms, so every euro is traceable.
GA4 and Google Tag Manager
Clean setup from the ground up. E-commerce events, internal traffic filtered out, one source of truth for revenue and conversions.
Server-side tracking and CAPI
Measurement resistant to iOS and blockers. Conversion API for Meta and Enhanced Conversions for Google. You win back lost conversions.
Conversion and revenue tracking
Not sessions, but real revenue by channel, campaign and product. So you see what actually earns and what only spends.
Consent Mode v2 and GDPR
Cookie banner and consent set up right. You measure within the rules and stop losing data for no reason.
Cross-channel attribution
Which channel started the purchase and which closed it. Stop overrating the last click and underrating what really works.
Analytics audit
First we find what you miss today. A concrete list of measurement gaps and what each one costs you in real revenue.
Your data live, not once a month
One dashboard that ties it all together. Google, Meta, e-shop and revenue in one place, available anytime. Instead of a static PDF you get a live view plus a weekly summary by e-mail.
- Looker Studio and Zoho Analytics with multiple sources at once, GA4, Google Ads, Meta and e-shop data
- Custom reporting, dashboard and export built exactly around your KPIs, processes and the way you decide
- Automated reports by e-mail, weekly and monthly summary without your work
- Alerts on swings, when ROAS drops or traffic jumps, you know right away
The gap between measuring and measuring properly
Most agencies stop at setting up GA4. We measure so that decisions about million-euro budgets can stand on it.
When you need to trust your data
You grow and spend more
Ad budgets are rising but you cannot tell what earns. You need to measure revenue, not guess by the last click.
You want one overview
Instead of five tools and exports, one live dashboard where on Monday morning you see how the weekend sold.
You optimise campaigns
Google Ads and Meta are only as good as the data they get. Right measurement means cheaper and sharper campaigns.
What you ask most
Find out what your measurement misses
Start with an analytics audit. We show you the concrete gaps in your measurement and what each one costs you in real revenue. The first consultation is free.
