Email marketing and automation for e-shops
Email is still the highest-performing channel. Few run it to the full. We set up automations that sell for you, and we measure them on revenue, not on opens.
Your contact list is a goldmine most people leave lying around
You already paid to win the contact. Email can turn it into revenue again and again, almost for free. Send an occasional newsletter and you leave the cheapest channel you have on the table.
Only an occasional newsletter
No automations, no abandoned cart, no welcome. The biggest email revenue comes from flows that run by themselves.
Measuring by opens
Open rate is not revenue. Without a link to the e-shop you cannot see which email actually drove an order and how much.
The same email to everyone
Without data-driven segmentation you send the same thing to a new and a loyal customer. Low relevance means unsubscribes and spam.
Email that sells for you and is measured on revenue
We build a complete email program. From strategy through automations to a link with the e-shop, so with every email you see how much it really earned.
Email strategy
A plan for the whole customer lifecycle. From first contact through purchase to repeat purchase and reactivation.
Automations and flows
Welcome series, abandoned cart, post-purchase and reactivation. They run by themselves and make revenue while you do other things.
Data-driven segmentation
By behaviour and purchases, not by blast. The right message to the right person at the right time.
E-shop integration
Klaviyo, Mailchimp and other platforms linked to Shopify, WooCommerce or a custom build. Deliverability included.
A/B testing
Subject lines, send times and content validated by a test. The result decides, not gut feeling.
Revenue attribution
Through GA4 and the e-shop you see which email and which flow earned how much. Email stops being a black box.
Four flows that make revenue by themselves
Set them up once and they run for good. These are the automations that usually bring the most email revenue on an e-shop with no extra work.
- Welcome series, first impression and first purchase from a new subscriber
- Abandoned cart, reminds and returns the customer who was one step from buying
- Browse abandonment, reaches the one who viewed a product but did not buy
- Post-purchase and reactivation, cross-sell, reviews and winning back dormant customers
The gap between blasting and email that sells
Most agencies send a newsletter and report opens. We build automations and measure them on real revenue.
When you want the most from your list
You have a list but get little from it
Contacts grow, but you only send the odd newsletter. The cheapest growth you have is sitting in automations.
You want revenue that runs itself
Once set up, flows sell non-stop with no extra work. A passive channel with the highest ROI in e-commerce.
You pay for acquisition, ignore retention
Winning a customer is expensive. Email turns them into a repeat buyer for a fraction of the cost of new ads.
What you ask most
Find out how much email could earn you
Start with an email audit. We show you which automations you are missing and how much revenue slips away. The first consultation is free.
