Microsoft and Bing ads, cheaper clicks with higher intent
The Bing network is underrated. Less competition means a cheaper click and an audience with higher spending power. We import your Google Ads campaigns in a few clicks.
Lower competition, higher customer value
Most advertisers are on Google only. So the Bing network has less competition, a cheaper click and an audience that tends to be older and higher spending. It is incremental volume you are missing on Google.
Cheaper click at the same intent
Fewer advertisers in the auction means a lower CPC. For the same buying intent you often pay less than on Google.
Higher value, older audience
Bing and Edge are the default in companies and among older users with higher spending power. A different type of customer than on Google.
Import from Google Ads in a few clicks
We move your existing campaigns over and tune them for Bing. You do not start from zero, you launch an incremental channel fast.
Microsoft Ads set up for incremental revenue
We launch Microsoft Advertising as an add-on to your Google account. Import, Shopping, targeting and measurement, so you see how much extra it brought.
Import and re-optimization
We move campaigns from Google Ads into Microsoft and tune them for its auction, audience and prices. Not a copy, an adaptation.
Search campaigns
Text campaigns for buying intent with their own negatives and bids for the Bing network.
Shopping on Bing
Product feed via Microsoft Merchant Center and Shopping campaigns for your e-shop.
LinkedIn targeting
Microsoft owns LinkedIn, so on Bing you can target by company, industry and job title. Strong for B2B.
Tracking and UET
We set up the UET tag and conversions so performance is measured as precisely as on Google.
Reporting alongside Google
You see performance in the context of the whole PPC mix, not in isolation. Revenue and share of total decide.
How we pull incremental revenue from Bing
- Import from Google Ads, with care. We move campaigns over and lower the bids, on Bing lower ones are enough.
- Cheaper click. CPC is usually 30 to 60% lower than on Google at the same buying intent.
- High value audience. We target the network's strengths: older, desktop, higher income users. Ideal for higher priced products.
- Accurate measurement. UET tag and enhanced conversions, so performance is measured as reliably as on Google.
When Google is running and you want more
Already advertising on Google
You have Google Ads running and want cheaper incremental volume. Bing delivers it with almost no extra work.
You sell to companies
The Microsoft network with LinkedIn targeting reaches decision makers at work, where Edge is the default browser.
High value customer
Products for an older, higher spending audience find their buyer here cheaper than on crowded Google.
What you ask most
Switch on a cheaper channel next to Google Ads
We will review your Google account and tell you how much extra Microsoft Ads can bring. The first consultation is free.
