LinkedIn ads, reach decision makers directly
When you sell to companies, LinkedIn has targeting you will not find anywhere else. By job title, company and industry you reach exactly the person who decides on the purchase.
The most precise B2B targeting you have today
On LinkedIn people state where they work, their job title and industry. No other platform lets you target decision makers this precisely. The click is more expensive, but the lead is high quality.
Targeting by title and company
Reach the CEO, marketing director or buyer in a specific industry or at selected companies. Precision Google and Meta do not have.
Lead Gen Forms
The form fills in directly on LinkedIn from profile data. Less friction, more leads submitted.
You reach decision makers
A B2B purchase is approved by a few people. LinkedIn reaches exactly them, not the whole audience around.
LinkedIn set up for high quality B2B leads
We build LinkedIn campaigns from targeting to CRM connection. The goal is a quality lead and real business, not impressions.
Firmographic campaigns
Targeting by title, seniority, company, size and industry. Your decision maker sees the ad.
Lead Gen Forms
Forms that fill in with one click from the profile. Leads without leaving the platform.
ABM, account based
We target a specific list of companies you want to win. Ads tailored to your ideal client.
Retargeting and nurturing
We re-engage those who saw content or visited the site and move them closer to a request.
Content and creative
Formats that work on LinkedIn, from documents to video. An expert tone, not loud advertising.
CRM connection
Leads flow straight into your CRM with quality measurement, so you see what brings real business.
How we make LinkedIn bring quality leads
- Function and seniority, not titles. People write job titles differently. Function plus seniority is more precise. The audience sweet spot is 50,000 to 500,000.
- We turn off the defaults that burn budget. Audience Network and Audience Expansion off, otherwise you pay for bots and irrelevant audiences.
- Lead Gen Forms. The form prefills from the profile and you also get the lead's LinkedIn profile. Less friction, more contacts.
- Nurturing, not a cold call. First content on pains, then a lead magnet, only then the call to book a call.
When your customer is a company
You sell to companies
Your customer is another company. LinkedIn reaches the specific role that decides on the purchase.
Longer sales cycle
A higher priced product with several approvers. LinkedIn reaches the whole buying committee, not a random audience.
You are looking for people
LinkedIn is also the strongest channel to reach candidates by role and experience.
What you ask most
Reach exactly the people who decide
We will tell you whether LinkedIn makes sense for your business and what the first month of lead gen would look like. The first consultation is free.
